Trade Development/Sector Support Project: Pashmina Enhancement and Trade Support

 The purpose of this project is to contribute to the economic and social development of Nepal through the export growth of Chyangra Pashmina products.

 Results

• Prices paid to farmers by Chyangra Pashmina enterprises were around 90% higher than what Chinese traders paid.

• 751 participants were trained in the areas of international marketing, design/collection development, merchandising, trade fair participation and export readiness.

• 35 people participated in a formal training workshop on value chain and supply chain analysis.

• 22 enterprises were supported to implement US and Japan market penetration strategies through capacity building in areas of branding and marketing, design and collection development, trade fairs and merchandising.

• 11 Chyangra Pashmina enterprises attended the Sourcing at Magic trade fair in February 2015, which is one of the largest fashion and clothing trade events in the world.